video - why plain beats glossy for newsletters
My ideas on newsletter design my surprise you! Here's why.
Transcript
Simon Payn: Hi. Simon here from Ready to Go Newsletters.
One of the questions I get is about newsletter design. Should
they be all colorful and glossy, or should they be black and
white - more simple? My answer is that you should keep them
simple, and black and white is just fine.
Here's the thing. A newsletter is about building a relationship
with people. It's about a personal, one-on-one communication
with your clients. The thing is, many people prefer to do
business with other people, not with corporations. So I think a
newsletter that's more effective will be one that's more
down-to-earth, one that appears like it's coming from you.
Now, if you send out a colorful, glossy newsletter, what might
happen is it may get ignored, because it's seen as just another
fancy corporate brochure. Instead, send out one that's more
authentic, that's more you, that looks like you've had some hand
in the making of it. Make it appear as something more personal.
That's how you're going to build up a real relationship over the
long-term. It's how you're going to build a following of people
who like you, know you, and trust you.
And that's why I make the newsletters the way I make them, and
it's what I recommend that you do, as well.
